Google Ads (previously known as AdWords) is the most affordable, fastest way to bring in new customers and grow your business online, so learning how to use it properly can be the difference between failing and succeeding online. This Google Ads guide will help you learn all of the nitty-gritty details on how to create and manage Google Ads campaigns, as well as what steps you can take after that to optimize your campaigns and make more money online. There’s no time like the present to get started!

what is Google Ads?

Google ads, also known as Google AdWords, is a form of online advertising that you can use on Google's search engine and other sites. It allows you to reach people who are interested in your products or services by running ads alongside the results for their search queries.

With Google Ads, it's possible for anyone with an internet connection and a budget to reach millions of people across the globe.

Why Use Google Ads?

Advertising is an excellent way to promote your business and get your name out there. Google Ads offers many ways for you to get the word out about your product or service. You can tailor ads to specific demographics, use a call-to-action button, and target the right users with just a few clicks of the mouse. And since advertising on Google doesn't require any upfront investment, it's an excellent option for businesses on a budget.

Setting Up Your Account

-Select the correct account type. There are two types of accounts you can set up when it comes to Google ads - a Google AdWords account and a Google AdSense account.

-Get your credit card ready. You'll need this for payment, but don't worry, you won't be charged anything until you start running ads or making payments.

-Fill out your contact information and other required details.

-Create a password for your account and enter it twice for verification purposes.

Creating Your First Campaign

Creating a campaign is the first step towards getting your ads running. It lets you specify the type of campaign, where it will be shown, and how much you're willing to spend.

A Google AdWords account is required for creating a campaign. If you don't have one yet, click Get Started at the top of this page and follow the steps in order to create an account and set up a payment method.

Measuring Your Results

The Google AdWords Keyword Tool is a free tool from Google that allows you to enter keywords that are relevant for your business and find out how many people in the United States search for those keywords. This tool helps you find out which keywords have the most demand, so they are worth targeting with your ads.

Things to Keep in Mind

The rules and regulations for Google Ads are constantly changing, so it's important to stay up-to-date with the changes if you want your campaigns to be successful. It's also essential that you maintain an account balance that is profitable and meets Google's requirements. You should also keep in mind that there are different types of advertising options available on Google, including search ads, video ads, text ads, and more.

You can count characters of Google ads by using character counter tool.